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Pharmaceutical Marketing Mix Strategies

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

Though India has become a lucrative market for pharmaceuticals, liberalization and Globalization has thrown up a variety of challenges and opportunities. Pharmaceutical marketing Mix Strategies aims to understand the practices being followed by the major pharma companies in India. Building on an understanding of the pharmaceutical marketing activities, the book defines the pharmaceutical Marketing Mix Strategies.

Product Specifications
SKU :COC15110
AuthorHARPREET SINGH and G. S. Batra
LanguageEnglish
BindingPaperback
Number of Pages148
Publishing Year2/28/2012
ISBN978-3848414536
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-27 00:00:00
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