Physicians'' Adoption of Pharmaceutical E-Detailing: ROI and Metrics

 

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  • Product Description
 

Fadi Alkhateeb is considered one of few experts who specialize in Pharmaceutical E-Marketing field. Dr. Alkhateeb currently works as Assistant Professor of Pharmaceutical Marketing in University of Charleston School of Pharmacy/USA. Dr. Alkhateeb believes that understanding each segment''s needs and preferences is key to determining the right approach to e- detailing and offering the information and services that a particular segment values most. In this book, Dr. Alkhateeb explains key factors that influence physicians'' adoption of e-detailing (Age, gender, years of practice, specialty, attitudes, academic affiliation, volume of prescription, gifts as incentive, practice setting size, peer influence, and relative advantage). Moreover, this book will demonstrate how to maximize the impact of eDetailing on the sales process and how to effectively target the right physician audience and finally this book explores physician perceptions and attitudes toward e-detailing, as well as behaviors related to e-detailing use among physicians like frequency, length of e-detailing use and the extent of physicians'' involvement in e- detailing.

Product Specifications
SKU :COC49044
AuthorFadi Alkhateeb
LanguageEnglish
BindingPaperback
Number of Pages136
Publishing Year2010-09-06T00:00:00.000
ISBN978-3838399973
Edition1 st
Book TypeMedicine
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-04-08 00:00:00
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