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Political risk in Asian markets

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

In 2006, the Google Corporation appeared in China with google.cn. The business model of Google, as a search engine corporation, is looked at in China from the point of view of market share, revenue streams, profit and loss, and competition from Chinese search engine rivals. This work also explores the Google experience in China by using well established concepts of corporate goodwill and corporate reputation. Like many multinational corporations in China, Google may have underestimated political risk when entering the Chinese Internet economy, and/or, was unprepared for unlevel playing field.

Product Specifications
SKU :COC15764
AuthorElisa Ciuffarella
LanguageEnglish
BindingPaperback
Number of Pages120
Publishing Year7/29/2012
ISBN978-3659200861
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-25 00:00:00