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Portrayal Of Women In Kenya's Print Media

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

An analysis of Kenya’s print media shows that women get a lesser than proportionate share of coverage compared to their male counterparts; they are depicted almost exclusively in their traditional roles in the home at the expense of their socioeconomic contribution to the country. Underlying practically all media images of women across the world is the dichotomous motif that defines women as either perfectly good or wholly evil; mother or whore; virgin or call girl; traditional or modern. Women and women’s issues have, therefore, unconsciously taken a back seat in a circular manner, in the media, in political and power circles, in the economy, and in the stereotyped minds of many. In view of these developments, conscious and intentional integrative efforts by all are needed in order to eliminate this inordinate and biased media portrayal of women and their contribution to societal welfare. The government and other stakeholders may be required not only to take affirmative action but also to integrate gender equity into all critical areas of the economy.

Product Specifications
SKU :COC55732
AuthorBeatrice Omari
LanguageEnglish
BindingPaperback
Number of Pages92
Publishing Year2014-05-05T00:00:00.000
ISBN9783659531606
Edition1 st
Book TypeMedia studies
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-06-08 00:00:00