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Power in Meanings


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

I present a lens through which the production and consumption of care work films may be better understood from two major critical schools of thought. In a review of the most relevant literatures available on critical paradigms in media analysis, branding and marketing, popular culture, migration, and global labor and film market developments, I propose a middle ground between political economy and cultural studies. In this perspective, meaning (the focus of cultural studies) drives the struggle for power (the object of political economy) in the production and consumption of care work films (or any other genre or brand of films whose content and processes are shaped by the meaning creation of newly emerging and continuously increasing global identities) - hence, the book’s title - Power in Meanings. This approach is a bridge that is rarely built, but is critical, if not groundbreaking, in creating the dialogue between the seemingly un-negotiating schools of critical Marxism and postmodernism in the context of media studies.

Product Specifications
SKU :COC50916
AuthorBrian Saludes Bantugan
Number of Pages184
Publishing Year2012-07-09T00:00:00.000
Edition1 st
Book TypeMedia studies
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-06-08 00:00:00