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Power of E-Motion


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 2,973

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  • Product Description

E-Cars have to fight against prejudices towards a lack of performance, long charging times, the fear of too short driving ranges and the list goes on. However, hazardous environmental pollution in Chinese megacities as well as changes among the consumers’ mindsets and purchasing behavior claim for a change in the product portfolios of today´s car manufacturers. As opposed to the western market the Chinese market is still almost untouched concerning to E-Cars. This phenomenon is mainly based on differences among the markets, especially the customer segment, partnerships and the proposition of value in China. To introduce E-Cars to China, car manufacturers have to develop business models that transform the specific characteristics of E-mobility to create economic value. The study conducted gives valuable information about the transformation of Business Models according the nine building blocks of the business model canvas and in regard to data emerging from a PESTEL-Analysis, to meet the demands of the Chinese Market. Furthermore we offer important implications for the adoption as well as high consideration areas of an OEMs Business Model to successfully introduce E-Cars to China.

Product Specifications
SKU :COC75152
AuthorTobias Abt and Fabian Erath
Number of Pages116
Publishing Year2014-12-09T00:00:00.000
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00
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