Practice of Corporate Strategy in India


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

There is increasing interest in knowing about India and doing business in India over the last two decades. Lured by the business opportunity and future potential of the country, many multinationals have entered India, though their success record has been mixed. Many of these multinational companies have suffered huge losses for many years in the beginning. India is diverse and complex and there is not much literature available on corporate strategy in the Indian context. This book shares the findings from research on top 100 biggest firms in India, including eleven biggest subsidiaries of foreign multinationals in India. It shares insights on four very important aspects of corporate strategy namely, Strategic Leadership, Corporate Social Responsibility, Mergers and Acquisitions, and Corporate Governance in the Indian context. This book shares the learning’s from the practice of corporate strategy in the biggest firms. It is a good reading for practitioners, academicians, researchers and students for understanding and making successful corporate strategy in the Indian context.

Product Specifications
SKU :COC64850
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
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