In the Georgian agricultural sector, the maindevelopment constraints are insufficient access torural credit institutions, the absence of marketingchains for agricultural products and limitedapplication of advanced farming technologies. Thisdissertation addresses these constrains byinvestigating ways of improving the credit supply forGeorgian farmers. For this purpose a representativesurvey containing a choice experiment was conductedin winter 2007/2008 in the region of Shida Kartli.Results show that farmers expressed a very highdemand for small credits with individual liability,and one-third of them have experience with loans.These findings provide useful information for theimplementation of future credit unions. The advantageof credit unions lies in their member-based,democratic governance structure (one member–onevote), which leads to greater independence from otherfinancial institutions. However, credit unions andother cooperatives are not widespread in Georgia. Toadvance the implementation of credit unions inGeorgia business models for credit unions are presented.