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Price Engineering for SMEs in the Hotel Industry

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

The advent of the Internet era changed the way business is conducted, especially in the hotel industry. The existent literature argues that the online booking revolution diminishes the effectiveness of traditional revenue management systems (Schwartz, 2008). The present paper shows that, on the contrary, online booking and revenue management perfectly complement each other. In particular, light algorithms are used to construct a pricing policy which can and should be used by managers of small size hotels. The price engineering endeavor is based on both simulated demand following a Poisson distribution and on the pricing policy of competing 2-star hotels in the vicinity of the Vrijthof Square, Maastricht. Regression analysis is used to determine the relation between the competitors'' prices and the quantitative and qualitative independent variables chosen for this model. The light algorithm presented in this paper uses easily accessible software packages such as Microsoft Excel, simulation tools and online booking sites. The chosen approach adds a new dimension to asset management, thus enriching and improving the managerial decision process.

Product Specifications
SKU :COC70154
AuthorOctavian Catalin Cucu
LanguageEnglish
BindingPaperback
Number of Pages64
Publishing Year2011-02-20T00:00:00.000
ISBN978-3844305265
Edition1 st
Book TypePrimary industries
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00