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Pricing strategies in Pharmaceutical Companies


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

The purpose of this study is to explore the pricing strategies that pharmaceutical companies using in order to set their prices along with the elements (determinants) that influence these strategies. So we want to find common strategies and major factors that affect them. Also the relationship between important elements on the pricing decision and common strategies is another purpose of our study. We had four research questions about common pricing strategies, influencing factors and their importance and the relationship between factors and strategies.

Product Specifications
SKU :COC75080
AuthorMehdi Zarrin and Bahman Bijani
Number of Pages140
Publishing Year2014-07-28T00:00:00.000
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00