Pricing and Supply Chain can be powerful tools for cutting costs, minimizing risks, shortening response times, and improving customer service. For these reasons, effective supply-chain management (SCM) and looking into Pricing theories are increasingly critical to business success. Optimization requires a clear sense of what really matters to customers and a clear view of the cost/benefit trade-offs. How can we better meet demand with lower inventory levels? How do we price with presence of competition? This book tries to answer these questions and give some insights on the Print Media Industry.