Housing problem is severe in Dhaka, one of the most densely populated cities of the world. Due to the enormous population growth in Dhaka in the past decades, it is almost impossible on the part of the government to ensure housing for all. The Formal Private Sector Housing that constitutes Real Estate developers has evolved to quench the ever increasing thirst of people for shelter. Construction of apartment buildings has become a viable solution to meet the growing demand for residential accommodation in the limited land of Dhaka. At the beginning most of the developers aimed to cater the upper income group of the society. But recently the private housing companies also started to construct apartment for the middle income people who are the largest segment of population of Dhaka city.This research try to investigate the issues related with housing standard expected by the middle income group and to study the affordability of the target group to meet the housing cost. The study also suggested some measures to address the expectation of the middle income residents of Dhaka.