Call Us 080-41656200 (Mon-Sat: 10AM-8PM)

Product Placement in Video Games

 

Marketed By :  AV Akademikerverlag   Sold By :  Kamal Books International  
Delivery in :  10-12 Business Days

 

Check Your Delivery Options

 
Rs. 4,165

Availability: In stock

 
  • Product Description
 

The video game industry has seen great evolution in terms of technological possibilities as well as audience. These changes make advertising in video games an attractive addition to the marketing mix. But after great hype around 2007, advertising in video games has hardly been the main topic of any recent literature. The paper thus tries to update previously written literature and evaluate this additional advertising method. By reviewing updated literature and conducting expert interviews, the thesis concludes that in-game advertising will not anytime soon be able to replace any other strategy in the marketing mix. However, due to its interactive nature and the almost endless creative possibilities, it can effectively complement the marketing mix.

Product Specifications
SKU :COC64685
AuthorOliver Kopinits
LanguageEnglish
BindingPaperback
Number of Pages136
Publishing Year2013-12-12T00:00:00.000
ISBN9783639490596
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandAV Akademikerverlag
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00
0 Review(s)