Marketing has become a cumbersome process in this competitive world. Agricultural marketing plays a vital role for more of production and economic development of a country. The developing country like India where majority of the population is depending on agriculture. The favourable marketing conditions can contribute to increase the purchasing power for the agricultural products. The major topics covered in this book include design of the study, profile of the study area and the sample growers, cost, returns, resource use efficiency, marketing of crossandra, price analysis, summary of findings, suggestions and conclusion. The subject matters have been presented in simple language and are supported with latest data and research findings. The book contains more than 100 tables and eight figures. It is an excellent book for researchers and post graduate students of Commerce, Economics, Agricultural Economics and Marketing.