Globally pineapple is the second fruit harvest of importance after bananas, contributing to over 20 % of the world production of tropical fruits. The crop has great potential to contribute to the reduction in household poverty in many tropical and sub tropical countries. In Uganda, the government has identified pineapple for export diversification and sustainable enhancement of household incomes. As a result, many farmers in most parts of the country have taken on pineapple production, but this is being done without documented evidence of its profitability at the farm level, yet farmers? standards of living and growth potential of any farm business are dependent on the profit levels of the selected enterprises. In this book univariate and multivariate analytical methods are used to determine pineapple profitability and to assess the factors that influence profitability of pineapple production across farmer categories, with the aim of providing reliable information to guide farmers? investment decisions. Profitability is measured by Net Present Value (NPV). The results show that pineapple farmers get large and positive NPVs.