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Prospects of Gamification on User Engagement in Chennai


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 2,675

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  • Product Description

There are rapid changes in demographics, technology and the competitive landscape therefore smart companies are increasingly turning to play and games, as a way of radically reinventing their organisations. They are engaging customers as never before, aligning employees, and driving innovation that seemed virtually impossible only a decade ago. They have realised that their strength is in marshalling the intelligence, motivation and most critically, engagement of their communities to drive their business objective as prophesied by Gabe and Joselin. This book is an empirical study on the prospects of gamification on customer engagement in Chennai, India.

Product Specifications
SKU :COC74997
AuthorPraveen Kumar S.
Number of Pages56
Publishing Year2014-07-02T00:00:00.000
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00