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Psychographic Concepts & Tourism Marketing


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description

The core idea of this book is based on causal relationship among psychographic constructs. It is not only useful to find out tourist behavior but also to discover new features or approaches to retain tourists. Since understanding customers is very precise and sensitive issue; psychographic constructs can determine to explain tourist behavior based on different situations of lifestyles, personality and other latent variables which are involved to tourists' motivations. Perceptions, expectations, and motivations have been played important roles in decision making as well as they are intervening for estimating the specific travel attributes. Also, there are many academic researches which have been stated variety of relationships among the constructs distinctly. While this study has rigorously distinguished another view from tourist behavior and pursues to explore new causal relationship of psychographic constructs. However, they can act as hubs which can be as a mediator, moderator, and so on. Further, the existences of information are very useful in order to distinguish tourist behavior.

Product Specifications
SKU :COC15723
AuthorAbduljalil Sarli and Rohaizat Baharun
Number of Pages120
Publishing Year2/23/2012
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-25 00:00:00
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