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Psychological factors influencing consumers' Buying Decision Process

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description
 

The Psychological Factors influencing the Buying Decision of Consumers" analyses the Five Major Factors(motivation,learning,personality,attitudes and perception) in the inner self of consumers which make them behave differently in the Marketplace.Different Consumers behave differently in the same occasions, On the other hand the same consumer may behave differently on seperate occasions . Only by understaning the Consumer psychological traits and inner self , marketers can make successful Businesses and satisfy their consumers gaining much more profit. Psychological Traits inside each one of us affect our daily decisions in General and our buying decisions in specific.

Product Specifications
SKU :COC71662
AuthorWijdan Abu Ghazaleh/Badriye
LanguageEnglish
BindingPaperback
Number of Pages76
Publishing Year2011-11-04T00:00:00.000
ISBN978-3845476728
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00
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