The urban land re-development policy is one of the most important issues in government decision-making. Controversy after announcing any urban land policy has occurred regularly. Most of them involve the diversity of needs and conflict in directions of utilization. The author uses the abbreviation ‘WiMBY'' (an antonym of ‘NiMBY'') as the analysis tool to compare the heterogeneity of interests in publicly owned land utilization. The author reviewed the failures and successes of urban land utilization projects on all continents, especially cases of controversy. Factors involved in decision-making are compared herein to find homogeneity / heterogeneity of patterns by partially using a quantitative analysis tool. The provided opportunities involve three major directions of the ‘land redevelopment tripod'': economic, social, and environmental. Implications of WiMBY CIA will be generalized for a further comparative policy study with multi-stakeholders, to understand the diversity of attitudes optimistically, and to deliver greater consensus in future decision-making.