Public Relations (PR) is a field concerned with maintaining a public image for businesses, non-profit organizations or high-profile people, such as celebrities and politicians. Tirumala Tirupati Devasthanams also referred as TTD is an independent trust which manages the Tirumala Venkateswara Temple at Tirumala, Andhra Pradesh, India. The trust not only oversees the operations and finances of the richest and the most visited religious center in the world, it is also involved in various social, religious, literary and educational activities within Andhra Pradesh and India. TTD employs about 14,000 people to maintain the 12 temples and sub-shrines under its control along with the execution of its social activities.TTD has dedicated itself to serving pilgrims who visit Tirumala and Tirupati. It provides facilities to make their pilgrimage a unique and rewarding spiritual experience. It also works towards preserving the serenity and sanctity of the sacred Tirumala-Tirupati area.