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Public Relations Perception

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 4,165

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  • Product Description
 

This book sought to investigate how employees in an organization can influence Public Relations practice and the way an organization relates to them and the general public. Such organizations motivate their staff to change their behaviours and thinking so as to portray a positive image of the organization. They do this using persuasive methods of communication that companies employ to market products and services externally. The book also looks at the historical growth of public relations by tracing its origin to the spread of theatrical performances and circuses. The publicists at that time specialized in promoting public spectacles and are thought to be the predecessors of public relations. The book examines Public Relations practice in corporate organizations in Kenya today and notes how indispensable it is as a management tool. Just like organizations in Europe and USA, incorporation of Public Relations is crucial in portraying a positive image of an organization.

Product Specifications
SKU :COC53343
AuthorCalvine Oredi
LanguageEnglish
BindingPaperback
Number of Pages156
Publishing Year2014-08-13T00:00:00.000
ISBN9783659577437
Edition1 st
Book TypeLegal profession: general
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-06-08 00:00:00