Challenges abound that require dialogue and honest talk. A global, fast-changing world requires of public relations a holistic approach, which most theories have not provided so far. Specifically, the organization-centric perspective is challenged, and a new approach is required to keep up with the more complex interplays of a globalized setting: the organization as part of society. This sociological perspective on public relations has already gained roots within the European, Latin American, and U.S. post-modern schools of thought that favored a co-creational perspective instead of a management-instrumental approach, in the process positioning public relations as an important agency for required social change. This book is building an argument – based on multi-disciplinary research – to illustrate the role of public relations in building multi-sector partnerships aimed at tackling systemic social issues. It also works toward breaking the still-existing stereotypes about the often unethical, capitalist-driven public relations practice considered to do little more than contribute towards maintaining the status quo and favoring the powerful in society.
|Number of Pages||156|
|Book Type||Media studies|
|Country of Manufacture||India|
|Product Brand||LAP LAMBERT Academic Publishing|
|Product Packaging Info||Box|
|In The Box||1 Piece|
|Product First Available On ClickOnCare.com||2015-08-05 00:00:00|