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Purchase Intention of Motorcycle/Scooter in Malaysia


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

This study aims to determine the level of product quality based on the eight quality dimensions framework and the relationship towards the buyer purchase behavior. For a good understanding of the study, a case study on Malaysia''s national motorcycle/scooter manufacturer has been used by considering the lack of theoretical studies being conducted on the sales of motorcycle/scooter products. In this study, the result shows the level of customer perceptions has no significant impact on the customer purchase decision. The customers are looking at other elements beyond quality perceptions on their purchase decision and only they themselves understand what they are actually looking for. Buyers may not rely on the perceptions of quality alone in deriving purchase intention of any motorcycle/scooter product. With the data presented in this study, it can be expected that the future research can be of benefit by giving a new source of ideas and information.

Product Specifications
SKU :COC69612
AuthorMohd Rizaimy Shaharudin,Anita Abu Hassan and Shamsul Jamel Elias
Number of Pages100
Publishing Year2011-04-27T00:00:00.000
Edition1 st
Book TypeEconomics
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00