Over the last couple of years, the use of fresh fruits particularly melon has increased significantly in Afghanistan and around the globe.This boom in popularity has triggered a rise in the need for marketing. Very little academic literature exists on how to best utilize this new and budding arena for advertising ventures especially in the country like Afghanistan. This book, therefore, provides a new metric of success for processing and preservation of fruits to more traditional cost analysis that are being used by many processing companies. This unique research consists of three different sections (1-sensory evaluation i.e. color, taste, shape etc, 2-Analysis of the nutritional components of melon cubes 3-Increasing shelf life by retarding microbial activities of melon cubes). These venues have been explored by utilizing different trajectories.