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Quality of Ethiopian TV Commercials

 

Marketed By :  VDM Verlag Dr. Müller   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description
 

The perception of the public towards advertisement is more important than any thing else in determining its effectiveness. It makes no difference how good the advertising is, if it does not get a favorable response from the public. Based on this finding; however, most ETV advertisements failed to get a favorable public perception. Besides, though there are no hard and fast rules, which can make advertising effective, researchers in the area, have pinpointed some basic principles, heavenly virtues that advertisements should fulfill and deadly signs that advertisements should avoid. However, most ETV advertisements commit most of the deadly sins of advertising and they failed to fulfill many of the heavenly virtues.

Product Specifications
SKU :COC43555
AuthorMulu Temere
LanguageEnglish
BindingPaperback
Number of Pages88
Publishing Year2010-10-01T00:00:00.000
ISBN978-3639297614
Edition1 st
Book TypePsychology
Country of ManufactureIndia
Product BrandVDM Verlag Dr. Müller
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-01-08 00:00:00
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