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Quality, Satisfaction and Repurchase Intention


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

Leather shoe industry, in Ethiopia, is both large and competitive. Therefore, designing and implementing effective strategies targeting to market acceptance/purchase of local leather shoes is crucial to firm’s success and survival. Moreover, while offering better quality, organizations in the industry may draw profitability through fetching new customers and retaining the existing ones. However, there seems little research being done on consumer behavior in Ethiopian leather shoes industry. Therefore, the study is an attempt to see the relationship of quality perceptions, satisfaction, and repurchase intentions of the consumers of leather shoes. The results of the study may help leather shoes manufacturers (marketers, decision makers) in understanding product quality perceptions of their consumers, provides guides to in framing their marketing strategies and marketing mixes. It may also serve as a benchmark for consumer behavior researchers interested in exploring the areas of perceived product quality, consumer satisfaction, and repurchase intention.

Product Specifications
SKU :COC15237
AuthorTemesgen Gebregziabher
Number of Pages84
Publishing Year10/24/2012
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-24 00:00:00
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