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Re-Thinking Public Relations Ethics

Re-Thinking Public Relations Ethics

 

Marketed By :  VDM Verlag Dr. Müller   Sold By :  Kamal Books International  
Delivery in :  10-12 Business Days

 
₹ 5,066

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  • Product Description
 

Public relations ethics research has been too narrowly focused, resulting in a one-dimensional approach to public relations ethics. During the last couple of decades, an increasing number of professions (e.g., dentistry, nursing, and veterinary medicine) have integrated psychological theories and tests into their applied ethics programs. Their findings have been used to design more comprehensive ethics curricula and bolster ethics training programs. Despite the apparent benefits of including both philosophical and psychological elements in ethics curricula, many ethics programs have been slow to do so. This book explores the implications of integrating psychological theories of moral development into an applied ethics program in public relations. Specifically, it examines how the Four-Component Model (FCM) of moral functioning may be used to create a multi-dimensional approach to public relations ethics research and instruction.

Product Specifications
SKU :COC47713
Country of ManufactureIndia
Product BrandVDM Verlag Dr. Müller
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-04-08
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