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Realities of CRM in Multinational Corporation


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

The study explores organisational management issues in CRM and assesses how an organisation''s members perceive CRM. The research is based on a survey of 27 sales and service personnel within a major computer and IT services provider. The study provides insight into the evolution of CRM systems, the processes involved such as the input activity, value creation and performance measurement. The research highlights the implications for marketing theory and practice and also makes research recommendations for the future. The research involved in-depth exploration of the complex processes involved, attitudes and behaviours. This encompassed in-depth personal interviews with sales managers, sales people and other managers in related posts within the supply firm. The qualitative data provided an insight into the company''s experience with the CRM system. Followed by a quantitative survey using a questionnaire to gain understanding of customers and get their perspective.

Product Specifications
SKU :COC48373
AuthorDr. Pravin Balaraman and Prof Bill Donaldson
Number of Pages336
Publishing Year2010-09-14T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-04-08 00:00:00