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Relationship Marketing and Its Effect on Customer Loyalty


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 2,675

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  • Product Description

Today the emergence of banks in the banking industry increase from time to time in Ethiopian banking industry, so banks needs to place an emphasis on relationship marketing practice to improve their relationship with their customers. The main target of relationship marketing is to create long-term relationships with customers to have loyal customers which raise the benefits of organization. The relationship marketing dimensions are considered to be crucial for building long-term relationship with customers.

Product Specifications
SKU :COC64684
AuthorHailu Megersa
Number of Pages84
Publishing Year2013-12-06T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00