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Relationship Marketing as a Strategy by SMEs in Nigeria

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 5,580

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  • Product Description
 

The book is on the role of relationship marketing to the performance of Igbo Smes in Nigeria.it explores the scope,problem definition ,objectives, hypothesis and statement of problems.it discussed the literature on relationship marketing and small and medium scale enterprises in Nigeria and the specific theories relating to them.it went further to reveal the method of gathering data and analysis and discussed the findings in chapter four.The findings and discussions formed the basis of agreeing the relationship marketing as a strategy helps in the life and performance of SMEs in Nigeria.

Product Specifications
SKU :COC59224
AuthorDaniel Ogechukwu Ayozie
LanguageEnglish
BindingPaperback
Number of Pages260
Publishing Year28.08.2014
ISBN9783659340185
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-08-05 00:00:00