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Relationship Marketing In Focus

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 2,675

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  • Product Description
 

So much has been written about relationship marketing. And through the years, experts have cited multivariate models that tried to explain the concept and shed more light to it. What has been consistently agreed on is that relationship marketing's desired outcomes are to increase customer loyalty and word of mouth engagement. This is universally known in the marketing world as "relational outcomes". Through a vast and extensive research of businesses across different industries, this book has found out that there are certain things that business establishments need to give customers for them to exact the desired relational outcomes. The results of this industry analysis can be quite useful for assembling the right marketing mix and service quality strategies of companies. Ultimately, this book aims to help business's understand more about relationship marketing and give them ideas on how they can optimize relational outcomes.

Product Specifications
SKU :COC64624
AuthorElbert Bryan Vidal
LanguageEnglish
BindingPaperback
Number of Pages80
Publishing Year2013-07-06T00:00:00.000
ISBN9783659419812
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00
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