Relationship Marketing in Indian Services Organizations

Relationship Marketing in Indian Services Organizations


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

So much has been said & written about Relationship Marketing in last few years, it was natural that it caught attention of the academicians, researchers and practitioners. The academicians and marketers all over the world are talking about "paradigm shift" in marketing. Hence, it was an obvious topic for investigation in the field of marketing research. The important aspect of this book is service industries in India. The service sector dominates the Indian economy today, contributing more than half of the national income. It is interesting to investigate the concept of relationship marketing emergence under the aegis of service marketing. This book helps the researchers to develop deep and gather knowledge & exploring the Indian service sector and to know what efforts are being undertaken to deliver customer satisfaction and develop brand loyalty with special reference to relationship marketing.

Product Specifications
SKU :COC15469
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-24
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