Relationship Marketing in Retail banking is an intellectual detail of consumer behavior with respect to banking. It explores the banking habits of consumers and the approaches that retail banks can adopt to strengthen relationship with their customers. The book lays out a researched & working 6-C Relaionship CRM Model for retail banking. A model that retail banking institutions can adopt to draft marketing strategies to attract and retain customers.
|Number of Pages||244|
|Book Type||Business & management|
|Country of Manufacture||India|
|Product Brand||LAP LAMBERT Academic Publishing|
|Product Packaging Info||Box|
|In The Box||1 Piece|
|Product First Available On ClickOnCare.com||2015-07-24 00:00:00|