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Relationship Marketing in Retail Banking


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 5,886

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  • Product Description

Relationship Marketing in Retail banking is an intellectual detail of consumer behavior with respect to banking. It explores the banking habits of consumers and the approaches that retail banks can adopt to strengthen relationship with their customers. The book lays out a researched & working 6-C Relaionship CRM Model for retail banking. A model that retail banking institutions can adopt to draft marketing strategies to attract and retain customers.

Product Specifications
SKU :COC15289
AuthorDaniel Lashar
Number of Pages244
Publishing Year1/25/2012
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-24 00:00:00