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Relevance of Fashion Brands for Adolescent Consumer Behavior


Marketed By :  AV Akademikerverlag   Sold By :  Kamal Books International  
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Rs. 2,585

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  • Product Description
The study analyzes the factors, which contribute to the consumption of specific fashion brands by young people. It gives an overview of their buying and consumer behavior. The theoretical background of sociology, developmental psychology and social psychology is used to explain their brand affinity. The importance of fashion labels and brands for the target group adolescents and the respective advertising concepts are described. Brand affinity is identified as a key factor and critically scrutinized with respect to its implications for consumers and the consequences for a sustainable fashion industry.
Product Specifications
SKU :COC5607
AuthorCharlotte Stricker
Number of Pages88
Publishing Year4/13/2015
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandAV Akademikerverlag
Product Packaging InfoBox
In The Box1 Piece (Paperback)
Product First Available On ClickOnCare.com2015-06-24 00:00:00
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