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Relevancy of Uppsala model in internationalization of universities

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

Study found remarkable differences between the internationalization process of the selected institutions and Uppsala model. The markets were mainly Asian countries; entry choice was driven by Rationality, favorable Market situations, demand of higher education and comparative advantages over the foreign market. The institution’s expansion in a single market was not followed by sequential pattern, rather institutions entered in different market with different establishments. The commitment decisions in a market were driven by multiple factors like current performance, favorable market situation, Reputation, development of resources, market knowledge etc. Uppsala model mentioned, the Market knowledge can be mainly gained through experience in the market, in contrast I found the institutions gain market knowledge through difference sources like: experience, research, from contacts, from partners, online etc. Finally based on the Empirical findings I have tried to contribute a model shows the internationalization process of the chosen institutions.

Product Specifications
SKU :COC15777
AuthorSumon Ahmed
LanguageEnglish
BindingPaperback
Number of Pages84
Publishing Year4/24/2012
ISBN978-3848484492
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-25 00:00:00