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Religion, Culture and Advertising

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

In the contemporary advertising world, different advertising techniques have been used in order to gain customer attention and to increase the company’s market share. All the multinational companies claim to follow strict ethical code of conduct in all regards but few are aware of the true essence of ethics. The book is written with an aim to educate the general consumer about ethical, religious and cultural aspect of the advertising industry. Moreover the book also aims to focus on the hurdles that an advertiser needs to surmount when designing a promotional message for the Pakistani target market, significance of the religious, cultural and ethical values in the modern advertising industry have also been analysed in this Book.

Product Specifications
SKU :COC15179
AuthorHamza Javed
LanguageEnglish
BindingPaperback
Number of Pages96
Publishing Year2012-05-08T00:00:00.000
ISBN978-3659207402
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-24 00:00:00
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