Religiosity,Ethnicity,Individual''s Values,and Acceptance of Innovation


Marketed By :  VDM Verlag Dr. Müller   Sold By :  Kamal Books International  
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  • Product Description

In new economy era companies can just dominate in competitive market and make sustainable competitive advantages due to the dynamic development of successful novel and innovative products. However, the acceptance of new product can be influenced by several factors in market. For years, researchers and marketers have tried to understand the factors that can play role in the acceptance or rejection of new products in market. The focus of this book is to describe the influence of individual characteristics on adoption process of new product in market.

Product Specifications
SKU :COC38256
Country of ManufactureIndia
Product BrandVDM Verlag Dr. Müller
Product Packaging InfoBox
In The Box1 Piece
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