This research work encircles the renewable energy market and related issues in Pakistan. It is unique in its contents as it encompasses many key areas and aspects simultaneously. For instance, first it describes the current energy situation of the country including energy supply, demand, infrastructure, institutions, and market players followed by renewable energy potential of the country enlisting all renewable resources along with their potential, local history, and current status. Then it proceeds to summarize the whole renewable energy policy before critically reviewing it through SWOT analysis approach which allows readers for a comprehensive policy overview in short time. Thereafter, it encircles the core challenges, both general and peculiar, which must be addressed properly in order to promote renewable energy inside the country. Finally, it identifies the future prospects of renewable energy sector. This study is simply a comprehensive approach for those who aim to have a latest review of Pakistan energy market in general and renewable market in particular with a key focus on potential, investment opportunities, involved procedures, challenges, and future prospects.