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Requesting Permission to build Brand Equity

 

Marketed By :  VDM Verlag Dr. Müller   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description
 

The numbers speak for themselves: in the course of a day, an average person in a developed country faces over 3,000 marketing and advertising messages. Hence, advertisers, marketers, brand managers and communication experts all face the same problem; they all lack the audience willing to pay attention. Permission marketing encourages marketers that it is possible to make people listen, to cut through the clutter and put an end to the dilution of brand equity by creating relevant, personal and anticipated content that people chose to receive. The author Bernhard Zachhuber deals with questions such as; how does this form of marketing influence brand equity? Which components of a brand''s equity are particularly affected by the application of permission based marketing efforts? The author provides a sound overview of the definitions of permission marketing and brand equity, confronts the concepts and explains the influence they exert on each other. The author further deduces valuable inside knowledge from market leading companies to back up the theoretical approach taken, further elucidating the correlation of permission marketing and brand equity components in practical application.

Product Specifications
SKU :COC71045
AuthorBernhard Zachhuber
LanguageEnglish
BindingPaperback
Number of Pages64
Publishing Year2011-05-20T00:00:00.000
ISBN978-3639357844
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandVDM Verlag Dr. Müller
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00
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