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Research on Factors Influencing Urban MICE Tourism Image


Marketed By :  Scholars' Press   Sold By :  Kamal Books International  
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  • Product Description

The study in this book confirms that both rental fee, transportation expense, tourism product price, boarding and lodging price, friendly and warm people, urban environment and pleasant climate, facility for convention and conference, facility for exhibition, tag system for MICE, and professional talent for MICE, factor, shopping facility and entertainment are important variables influencing Urban Image from the perspective of MICE visitors, which could be included in four factors, namely cost, environment, quality and leisure factors. This study contributes to the theoretical advancement by connecting the MICE competitiveness to tourism destination image. It consolidates the factors in MICE competitiveness using scale development and also explores their important effects on the urban MICE tourism image (UMTI). The study findings can be used by MICE destination governments and MICE guild to analyze their strengths and weaknesses in the urban MICE tourism image (UMTI) building process, being helpful for the targeting market, positioning strategy.

Product Specifications
SKU :COC59253
AuthorJianbin Chen
Number of Pages196
Publishing Year23.12.2014
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandScholars' Press
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-08-05 00:00:00
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