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Response Strategies of Incumbent Firms to Disruptive Innovation


Marketed By :  AV Akademikerverlag   Sold By :  Kamal Books International  
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  • Product Description
Revision with unchanged content. Research on the phenomenon of innovation shows that companies with initially leading positions in the industry often fail when the competitive situation changes and entrants come to the market with disruptive innovations. This raises the important question of what incumbents should do in order to optimally encounter such a situation. Should an incumbent respond at all? Which type of response should it pursue? How could the preferred response be implemented most effectively in terms of structure and management? To answer these questions the author Olga Piskunova analyses the existing recommendations to incumbent firms faced with the disruptive innovation along the response strategy framework consisting of following steps: decision to respond, response formulation and choice, response implementation. She shows further how non-innovation related research streams, such as game theory, contagion theory, marketing, and diversi­fication research, could contribute to the disputable issues in the framework and fill some gaps. This book could be valuable for practitioners, as well as for scholars, researching the theoretical aspects of the phenomena of compe­tition and innovation.
Product Specifications
SKU :COC14173
AuthorOlga Piskunova
Number of Pages88
Publishing Year6/13/2012
Edition1 st
Book TypeEconomics
Country of ManufactureIndia
Product BrandAV Akademikerverlag
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-24 00:00:00