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Marketed By :  AV Akademikerverlag   Sold By :  Kamal Books International  
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  • Product Description
 

Social marketing has often been questioned for it’s effectivness, eventhough, various successful campaigns have been conducted around the world. Social marketing is used to target social issues in societies by influencing the behavior of the target audience for the good. This paper presents the campaign "Wake Up to the Signs of Driver Fatigue" and shows how it has effectively addressed the issue of driver fatigue on the roads of Queensland, Australia.

Product Specifications
SKU :COC15268
AuthorLisa Pecnik
LanguageEnglish
BindingPaperback
Number of Pages68
Publishing Year11/20/2012
ISBN978-3639457926
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandAV Akademikerverlag
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-24 00:00:00