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Retail sales promotion and consumer behavior: An Indian perspective


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

The adoption of a liberalized retail trade policy for rapid economic development by the Indian government has brought about dramatic prosperity in the Indian organized retail industry. This development in Indian retail environment attracts both domestic as well as international retail players to invest in India. As a result, the Indian retail market is becoming competitive. With the objectives to arrest more footfalls, increase scale figures and market share, retailers are developing and implementing new and innovative sales promotional tools. This book tries to investigate how retail sales promotion influences retail sales figure and Indian consumer behavior.

Product Specifications
SKU :COC64603
AuthorGopal Das
Number of Pages108
Publishing Year2013-03-18T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00
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