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Retailers Perception of Retail Atmosphere

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 2,675

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  • Product Description
 

The competition among the retailers is increasing day by day. In order to gain competitive advantage one of the tactic is to create such a retail environment which improves customer experience and satisfaction.But are the retailers really taking advantage of this important tactic or it is being neglected.A study of 104 stores reveals some important facts which is a must read for retailers and marketing planners.

Product Specifications
SKU :COC64658
AuthorFarhan Ahmed and Muhammed Adeel
LanguageEnglish
BindingPaperback
Number of Pages80
Publishing Year2013-10-02T00:00:00.000
ISBN9783659468476
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00