Category

Retailing Attitudes

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
Delivery in :  10-12 Business Days

 
₹ 4,835

Availability: Out of stock

 

Delivery :

5% Cashback on all Orders paid using MobiKwik Wallet T&C

Free Krispy Kreme Voucher on all Orders paid using UltraCash Wallet T&C
Product Out of Stock Subscription

(Notify me when this product is back in stock)

  • Product Description
 

Shopping value holds a key determinant of customer value in retail marketing. The academic literature has identified two dimensions of shopping value; hedonic value and utilitarian value. Hedonic value is derived from the shopping experience; it’s the emotional or psychological worth of the experience. In contrast, Utilitarian value refers to the consumer’s evaluation of whether the entire shopping experience was successful in terms of satisfying the need that motivated the shopping trip. The purpose of this book remains to determine & identify the attributes, which define the Utilitarian Value and Hedonic Value as important factors in developing consumer attitude towards purchase intention for FMCG’S at retail markets in Pakistan.

Product Specifications
SKU :COC64578
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
0 Review(s)