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Retailing Attitudes


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

Shopping value holds a key determinant of customer value in retail marketing. The academic literature has identified two dimensions of shopping value; hedonic value and utilitarian value. Hedonic value is derived from the shopping experience; it’s the emotional or psychological worth of the experience. In contrast, Utilitarian value refers to the consumer’s evaluation of whether the entire shopping experience was successful in terms of satisfying the need that motivated the shopping trip. The purpose of this book remains to determine & identify the attributes, which define the Utilitarian Value and Hedonic Value as important factors in developing consumer attitude towards purchase intention for FMCG’S at retail markets in Pakistan.

Product Specifications
SKU :COC64578
AuthorGulalai Khan
Number of Pages184
Publishing Year2013-07-10T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00