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Retailing in India

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

Indian Retail Sector is booming right now and it has a great future. 'Food & Groceries' is the largest important category in Indian Retail then followed by 'Apparel Retail' and others. The present book showcases the importance of Private Label Brands in Indian Retail especially Apparel Retail. The present book focuses on the consumer preferences towards Private Labels in Apparel Retail. Why consumers prefer private label apparel brands?, whether they want cheaper price than the branded apparel, or are they looking for quality, or are they looking at the design of the private label apparel, or are they looking for fashionable apparel, or are they looking for deeper or wider assortments in the store, or anything else. The entire book describes all the above mentioned issues in detail.

Product Specifications
SKU :COC15256
AuthorVenkata Krishna Chodimella and Manjusmita Dash
LanguageEnglish
BindingPaperback
Number of Pages92
Publishing Year12/28/2012
ISBN978-3846594742
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-24 00:00:00
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