Editorials play a key role in setting agenda on current issues in the society.They target a literate readership that is in a position of decision making and influence. They are, therefore, expected to be argumentative in language and structure.Based on Rhetorical Structure Theory and the Lexicogrammatical approach,the book discusses the rhetorical structure in the Kenyan newspaper editorials with the view to showing whether they adhere to argumentation structure and how they rhetorically appeal to the readers. The book is a valuable contribution to Genre Analysis, Rhetoric and Media communication.
|Number of Pages||172|
|Book Type||Media studies|
|Country of Manufacture||India|
|Product Brand||LAP LAMBERT Academic Publishing|
|Product Packaging Info||Box|
|In The Box||1 Piece|
|Product First Available On ClickOnCare.com||2015-06-08 00:00:00|