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Role of CSR to create positive positioning in country branding


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

There are many factors involve to create soft image of a country, but one factor which countries are not considering as a part of country''s branding strategy is Corporate Social Responsibility. The purpose of our thesis to focus on relationship between CSR and country branding that how CSR helps to create soft image of a country. We also investigated the case of Pakistan that how CSR can play a role in branding Pakistan. As a result of our research we presented a model of relationship between CSR and country branding in general. Then we also presented a customize model for Pakistan. We have interpreted and analyzed the collected data together with the theories and thereafter drawn the conclusion that CSR is successfully adopted by many countries but not considered as part of country branding. As it is having vital role creating soft image of a country by having positive impact on society and environment, so it must be a part of country''s branding program. To achieve this target, close collaboration of government and corporate sector is necessary.

Product Specifications
SKU :COC28201
AuthorIshtiaq Ahmad Din,Aamir Sohail and Kashif Shahzad
Number of Pages92
Publishing Year8/16/2010
Edition1 st
Book TypeEconomics
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-29 00:00:00