The Small and Medium Enterprises contribute to the economic development in a big way. They offer productivity and quality at par with the large-scale industries. The small and medium scale sector has grown in the country in terms of production, exports quality and is now gearing to accept the new challenges. They also make available to the masses a far wider range of consumer and industrial goods. Small and Medium Scale units are the backbone of the industrial structure in the state of Uttarakhand. These units are manufacturing a variety of goods ranging from tiny needles to sophisticated electronic goods. Market information is a necessary input for successful marketing planning and execution. Information collected from the market helps in the decision making process of the organization and helps the organization to estimate the future consumption patterns and hence, also helps in production planning and operations, procurement of raw material at right time, streamlining of production and distribution processes and deciding on the marketing network. So, the small and medium scale industries should focus on it for further development of this sector.