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Rural Indians' Perceptions of Brands Based on Ethics in Advertising


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

Advertising as well as Marketing to the rural consumers is an altogether different ballgame. Here, life of the people revolves around traditional or cultural beliefs and values rather than on rationality and pragmatism. No wonder then, that customer perception of brands here plays a pivotal role in customers'purchase decision-making for various product categories and hence understanding that has significant relevance for marketers. Ethics in advertisements play a very important role in forming and molding the customer perception for their brands.Not much research was carried out earlier on the impact of ethics in advertisements on the customers' perception of brands in the context of rural India. This book is an attempt to fill that knowledge gap. It is based on a research conducted in rural areas of Uttar Pradesh-the biggest state in India in terms of the population. It was thought useful to come up with the outcome of a research on the issue of customer perception of brands based on ethics on advertising which carries a huge significance in the world of Marketing.

Product Specifications
SKU :COC15195
AuthorAnita Gupta
Number of Pages60
Publishing Year5/27/2012
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-24 00:00:00